As most museum, gallery, foundation, and private clients suspended their exhibition programming and artwork movements due to COVID-19, the physical world of art was brought to a halt. This left many artists, art handlers, vendors, and clients in the industry without work or resources to rely on through the COVID-19 pandemic.
Across Magnate Worldwide, we pride ourselves on finding the best resources available for projects. Masterpiece was able to leverage that passion by compiling existing arts relief resources, art funding, and support efforts that were available to its Fine Art Division stakeholders. Part of this effort was a merchandise fundraiser project, that contributed donations to the Artist Relief Fund, NYFA/Rauschenberg Emergency Grants, and Gary Sinise Foundation contributing to relief both in the fine art industry and for first responders. All proceeds were raised by selling retro Masterpiece merchandise and matched by Masterpiece International.